PRANA
Experimental Surface Pattern Concept
Skills: Surface pattern construction, seamless repeat design, motif abstraction, cultural visual research, color correction and recoloring workflows, layered composition using stock-based and textural assets, texture mapping for product applications, visual rhythm and scale control, brand-to-surface translation, and digital production using Adobe Photoshop and Illustrator.
This project explores a conceptual surface pattern direction for Prana through a South Asian cultural lens, drawing from traditional motifs, spiritual symbolism, and textile rhythm. The work was developed as part of an academic–industry collaboration and presented to brand stakeholders as an experimental reimagining of visual identity on product surfaces.
ASSESSMENT
MOOD BOARD:
This project explored surface pattern design as a cultural and emotional language rather than purely decorative treatment. Drawing from the symbolism of Saraswati and her associated motifs, the patterns were developed around themes of tranquility, wisdom, growth, harmony, and renewal. Lotus blooms, peacock forms, and nature-inspired elements were abstracted and layered with woodgrain textures to create a visual rhythm that emphasized serenity and continuity. Color direction focused on softness and balance, reinforcing the meditative qualities of the concept while maintaining adaptability across textile and product applications.
Through this reimagining, the goal was not to replicate a literal aesthetic, but to translate spiritual and cultural identity into a modern, surface-driven visual system that could live organically on contemporary products.
